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 The new millennium dawned and Google was solidifying its leading position and fast becoming the de-facto search engine. The former front runners were just as fast becoming internet history. In fact by 2001 Excite, Lycos, AltaVista and Hotbot were all but abandoned by users. Its 2004 and 3 top search engines remain; MSN (now Bing), Yahoo! and of course Google. The era of keyword spamming is over. These remaining three start incorporating page ranking factors into their algorithms. Content providers and webmasters now have to rely on being creative to promote and generate links to achieve long term increases in search engine rankings. Articl

 All SEO stands for is search engine optimization. Or in layman's terms, getting your website on the first page of Google, and hopefully in the first spot as well. Once you are sitting nice and pretty there, you are done. It is very rare for rankings to change dramatically except for when you first get ranked. After a couple of weeks of being on the first page of Google, you can safely assume you will be there for a while. It is also not recommended for a company that has just developed an internet presence, or one that has one online element and is trying to build their web presence/traffic. It is always good to maintain your websites rank

 To those in-the-know about all things SEO, black and white are very meaningful terms, as in black hat SEO and white hat SEO Whether or not Google is attempting to humorously pass this subliminal black and white message along through their update names really does not matter. What is important is understanding that each can have a major impact on search engine rank. Simply put, Google penalizes sites employing black hat techniques and rewards those using white hat SEO. What is black hat SEO? In December 2009 Google announced it would be using the web search history of all its users in order to populate search results. A graphic heavy websit